Snapchat’s top country for usage gets geofilters in its own language
Snapchat is rolling out Irish-language geofilters for every county in Ireland today (Tuesday, 1 August 2017). The Irish-language geofilters are being launched as part of Conradh na Gaeilge’s Gaelsnap campaign that sought designs in Irish for each of the 32 counties.
Ireland is the top country for Snapchat usage based on percentage of usage by adults in each market, and Conradh na Gaeilge has welcomed the launch of Irish geofilters on the Snapchat app today.
Dr Niall Comer, President of Conradh na Gaeilge says:
“As the biggest users of Snapchat in the world, it’s fantastic to have the geofilters as Gaeilge being rolled out for Irish users today. We’d like to thank Snapchat for all their co-operation and also all the designers for submitting their amazing work.”
Orlaith Nic Ghearailt, Campaigns Awareness & Seachtain na Gaeilge Executive with Conradh na Gaeilge says:
“There are now more ways than ever for people to use the Irish language on social media, and we’re delighted that Snapchat now has geofilters as Gaeilge. Facebook, Twitter and Gmail are already available in Irish so it’s brilliant to add Snapchat to the list of international companies using Irish. Conradh na Gaeilge hopes that this will encourage even more people to use whatever Irish they have on social media.”
The Snapchat geofilters in Irish will form part of this month’s BÚAGaeilge challenge, a campaign developed by Conradh na Gaeilge to provide people with monthly challenges to use more Irish in their daily lives. Previous BÚAGaeilge challenges have included attending a Pop-Up Gaeltacht and saying thank you to bus drivers in Irish; you can find more information on Seachtain na Gaeilge’s Facebook page at fb.com/SnaGaeilge.
Omnicore Snapchat Statistics (2017): www.omnicoreagency.com/snapchat-statistics/
- Ireland is the top country for Snapchat usage based on percentage of usage by adults in each market.
- 71% of Snapchat users are under 34 years old.
- 45% of Snapchat users are aged between 18-24.
- More than 400 million Snapchat stories are created per day.
- More than 20,000 photos are shared every second.